There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan.  Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services. 

You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin. 

The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years!  The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process. 

Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:

P:  Plug-In

Discover and “plug-in” to where you currently fit into the Internet marketing process.  Are you a complete beginner?  Or do you have some knowledge, but can’t seem to tie it all together?  Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs. 

T: Team-Up

Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen.  Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing.  And, contrary to popular belief, just having a website designed by someone you find on Craig’s List or overseas won’t get you the success you want from your Internet marketing. 

What you are looking for in outsourced help is someone (or a group of someones) who are interested and sensitive to your unique business and concerns, and who has a wide range of expertise in Internet marketing.  You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service. 

A:  Accelerate

A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success.  Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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