Junk mail and huge billboards are both ways in which products and services are advertised to people. Companies are constantly trying to find new ways of attracting customer attention. Promotional door hangers can be a cost effective and useful way to gain peoples' attention, whether a business is just starting, or trying to establish a brand.

People will often ignore the more common forms of advertising as they are used to them; a new and less common way is needed to get a company's message across. Using easy to remember door hangers by customizing them with simple, or even complex and memorable designs, is a way to do this. With a hanger being just cardboard or light plastic, they are also cheap to manufacture.

A simple strip of cardboard or light plastic that can be hung from a door using a hook or hole in the hanger is the definition of a door hanger. New customers can be attracted and a brand can be established by using hangers. This is because being hung from a door handle means passers by can view them and they can be designed to match a company brand.

They also have a highly practical use and are often seen in places such as hotels and offices. Regularly messages are printed on them to tell people a room is occupied or that no smoking is allowed.  A business can incorporate a practical message onto their hanger to make them more likely to be used be people and therefore more people will see them. With a useful message, they will be used multiple times as well, again increasing exposure of whatever advertising is printed on them.

Distribution of advertising materials can also be a very costly part of the process with door hangers; however, this may not need to be the case. Distributors can simply hang them on doors as they are passing them because they are so thin and light they can be easily carried in a bag. This allows for them to be handed out in any location and can also mean that customers can pass them on and share them with their friends.

A large amount of information can be contained on a hanger despite the small size. With its two sides, it contains twice as much information as just a simple postcard would. When company logos and brand designs are include on them, they can easily be associated to a certain product by the customer. The presentation folder may just display a simple picture or it can contain a lot of detailed information.

Being so easy to design, use and distribute, they are not limited to just one area of industry. Although the obvious use is within hotels, any business can harness their highly customizable attributes. Every shop has a door where they could be hung, and all homes have doors, so whatever a company may be selling, they can be very useful. For example, a fast food outlet may print their price list onto a hanger so it is readily available for when a customer decides they want to order out.

A cheap and efficient way for a company to advertise is provided in promotional door hangers. They can display practical information alongside adverts, allowing for reuse. They are able to be incorporated into a company brand so that they are easy to remember by customers.

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