Leading at Light Speed is an essential new leadership book by Eric Douglas synthesizing the best business practices into 10 Quantum Leaps that build trust, spark innovation, and create a high-performing organization.

Align the Core Values is the first quantum leap. On page 21, the book gives an example of Procter & Gamble's core values.

One of the world's leading manufacturers of cosumer products is Procter & Gamble. With billions in sales, P&G has a reputation for excellence in marketing. Our enduring success is assured by leaders who communicate and reaffirm our core values.

People
• We attract and recruit the finest people in the world.
• Performance is unrelated to building our organization; rather, we promote and reward from within.
• We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.

Leadership
• We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results.
• We have a clear vision of where we are going.
• To achieve leadership objectives and strategies, we focus our goals.

Ownership
• We accept personal accountability to meet the business needs, improve our systems, and help others improve their effectivness.
• We all act like owners, treating the company’s assets as our own and behaving with the company’s long-term success in mind.

Integrity
• We always try to do the right thing.
• We are honest and straight-forward with each other.
• We operate within the letter and spirit of the law.
• Every action, every decision upholds the values and principles of Procter & Gamble.
• Our most important asset at Procter & Gamble are, and always will be, the men and women who make up our team members.

Trust
• We are determined to be the best at doing what matters most.
• We question the status quo and seek answers to our doubts.
• Enhancing ourselves to succeed in the marketplace is our sincere desire.

Passion for Winning
• We respect our P&G colleagues, customers, and consumers and treat them as we want to be treated.
• We have confidence in each other's intent and effectiveness.
• A foundation of trust is what we believe brings out the best in our workers..

Discover how well your organization measures up to the 10 Quantum Leaps with this free work survey.

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