homes It's become cliché to be told that we don't make decisions on data alone; emotion plays a large part too. If that's true it raises a question "how in a business presentation, using data and analysis, do you get your audience emotionally involved?" The answer is to use a story.

Last December I was working with a government department providing advice on how to resurface roads faster and with less irritation for road users and homeowners. In conjunction with a team of the agency's staff we gathered data that showed that roads took too long to be repaired, and caused considerable hassle to those using and living near to the road.

juegos carreras This is the opportunity you have in business presentation; especially those that require data, analysis or numbers. It's normal for the presenters to be ill prepared. Hence they start weak and continue in the same vein through the presentation. They can make the mood in the room dark and gloomy.

So what can you do to make sure that you capture the attention of your audience right from the beginning, and then continue to do so throughout the presentation?

real estate investing 2. Answer by making a short point that summarises your position. For example if the question was "please clarify why we shouldn't outsource our call centre to India?" You could make your point like this: "You shouldn't outsource to India because, contrary to popular belief, it's more expensive."

3. Use a transition to link to your evidence. What you say is "The reason I say that is…"

4. Provide your evidence. "The reason I say that, is because my analysis shows that 50% of your incoming demand is failure demand; outsourcing won't solve this problem, in-fact it would make the problem worse."

5. Restate your position. "That's why I don't believe that you should outsource to India."
So the five steps are:

1. Listen to the question
2. Answer by making a short point
3. Use a transition to your evidence
4. Provide your evidence to support your point
5. Re-state your position.

This technique is not for the faint of heart. It relies on you being very prepared, and willing to drop or add some points from your presentation, on the hoof. But if you've prepared and have a tight structure for your presentation then you can give them a tightly targeted, highly original pitch.

And if like Daniel, from the X-factor, you are faced with a grumpy sullen audience, then maybe you too can light up the room just when they are least expecting it You can be published without charge. You can to republish this article in your website or blog. Please provide links Active.

Be Sociable, Share!

•