Logos For Finance
Before the credit crunch and recession, the troubles of Freddie Mac and Fannie Mae, the collapse of IndyMac, the woes of Goldman Sachs and the warnings that banks such as Bank of America, Citibank, Wachovia, HSBC Bank USA and RBC Citizens are still vulnerable to financial problems months after the $700 billion federal bailout, these institutions represented solidity, security and trust.
Logo design reflected that, often being throwbacks to designs or symbols developed hundreds of years ago. In these uncertain times, a logo for any company in finance still has to reflect those properties and attributes. Time is the best way to cement any identifying symbol in your customers’ consciousness, but most companies don’t have a couple of hundred years to wait while the association between them and a symbol is firmly established in the public’s mind.The US financial landscape has also changed rapidly.Most banks and financial institutions have lost the esteem and regard which they once had.. The market for financial services is also far more competitive and far more trans-national than it was even a decade ago.
Choosing a style and color for a custom logo design for the financial sector is challenging and precise.Practically speaking, strong, sober, colors work best and although restrained seems to be the order of the day, it is still possible to be dynamic enough to be remembered.The tried and trusted approach was to place the company name below the symbol, but in important non-English speaking markets, at home and outside the USA, this may not be meaningful or relevant. Logos for finance need to be conservative enough in image for a business that deals with money, stocks and financial matters but also project a character that’s attractive while being steady, reliable, transparent and trustworthy. A tall, but not an insurmountable order!
