A fantastic new campaign aims to raise consumer awareness of the Emirates airlines twice daily service from Birmingham international airport, in the UK, to various exotic destinations has been widely praised by airport users.

Emirates airlines offer twice daily services from Birmingham airport to destinations in Africa, Australia, China, the Far East and Dubai. The aim of the campaign is to make people aware of these services in an eye-catching and appealing way. Chemistry Communications have created an eye catching multi-format campaign that will ensure airport users are aware of whats available.

They have created a network of 18 backlit units along with a multitude of posters that are distributed throughout both the interior and exterior of both airport terminals. Also, the two Birmingham AirRail link trains have been decorated, inside and out, with designs related to each destination.

For the first six months of the campaign one of the passenger monorail trains will have a fantastic Chinese ceremonial dragon onboard. The second train is displaying a collection of animals that might be encountered on an African safari such as Lions, Zebra and Giraffes. After six months the images will be changed to promote Australia and the Far East.

Chemistry Communications have a great reputation for creating eye-catching and successful campaigns that introduce something special. Their advertising encourages people to sit up and take notice by providing striking, engaging and imaginative communications.

This latest campaign at Birmingham international airport is set to run for a year. A key success metric will be increased sales of tickets to the exotic destinations that are being promoted. But another success factor, that isn't easy to measure, will be the increased consumer awareness of the twice daily service provided by Emirates airlines to far away, exotic destinations.

Early feedback from airport users has been encouraging with many reporting that they had no idea that it was possible to fly to these destinations direct from Birmingham airport. There has also been a lot of praise for the high quality graphics produced by Chemistry Communications.

For a great price on Birmingham airport parking always book in advance. And why not relax in a Birmingham airport hotel before or after your flight but be certain that you have adequate travel insurance before leaving the country.

Be Sociable, Share!

•