From advertisements that dance or sing to MTV-like commercials, online advertisers are actually utilizing a brand new kind of know-how referred to as "rich media" to draw consumers.

U.S. Internet advertising revenue will have reached about $12 billion last yr, up $three billion from 2004. Of this, advertisers spent about $1 billion on wealthy media, up from $800 million in 2003, based on the Interactive Advertising Bureau.

So what exactly is wealthy media? By definition, it's an internet promoting method that combines graphics with audio technologies, giving Internet users an interactive experience.

And with more than half of American households linked online and utilizing high-speed connections like broadband and DSL, it means a potentially profitable means for on-line advertisers to get shoppers' attention.

One firm taking internet advertising to a different degree is Centale Inc. (OTCBB: CNTL), based mostly in Fort Lauderdale, Fla. The online advertising and technology firm affords cutting-edge know-how options to its clients.

Centale's premier application, the Catalyst EV, is a software program platform that allows firms to communicate on to the desktop of their audience in rich media format.

The software program also features independent of e-mail. So far, studies have proven that e-mail campaigns may be decreasing in effectiveness because as the amount of e-mail will increase, the chance of success of the solicitation or commercial tends to decrease.

One motive that advertisers are embracing wealthy media is that it typically entertains and is compelling sufficient to capture the interest of consumers. It also permits a user a modicum of control by both stopping the ad entirely, or participating in it and clicking via to an advertiser's Site to get extra information.

While wealthy media may not endear promoting to on-line customers, most users are finding it much less intrusive than conventional pop-up, banner and text-based mostly ads. Centale says there's a favorable marketplace for its product, as the business shifts away from traditional promoting akin to print and radio in favor of on-line advertising.

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