All top network marketers have mastered the art of connecting and building relationships using the telephone. In this fast moving age of technology, many network marketers mistakenly believe they can build a successful organization using only online strategies and never actually speaking to people. This could not be further from the truth. If you want to become a 7 figure earner in this industry, you must master the art of personally connecting with people.

The top producers in the industry take a vastly different approach to phone calls than the average marketer. They are highly prepared for each call and resist the urge to just “wing it” like the novice marketer. If you apply the 3 steps to mastering the telephone, your conversions will double or triple in the next few months.

1) Pre-Call Analysis
A successful phone call to a prospect starts before you ever pick up the phone. It is critical that you first gather all of the information about the prospect you can. Know who you are going to speak to, where they live, and prepare to open the dialogue with ice breaking questions to establish some rapport.

2) Pre-Call Objectives
Write down the questions that you want to ask your prospect and create an agenda to follow. By adding structure to your conversations, you will establish yourself as a leader to your prospects and keep the conversations on track. Your calls will be shorter, gather more information, provide more value, and be more effective with this extra level of preparation.

3) Post-Call Analysis
Immediately after the call ends, write down every fact that you can remember. Do not wait until the end of the day and hope you remember the details. Review your own performance and identify ways you can do better on the next call. Did you answer every objection? Did you give a call to action? Where were you weakest? Focus to improve your areas of weakness and your results will skyrocket.

Start to build your database by inserting all of the information you gained from the phone call about your prospect. Then, prior to speaking with your customer again, review your notes. They will be impressed that you have done your homework and view you as a true professional.

Preparing thoroughly is an essential component in your overall success. When in doubt – over-prepare. You will notice immediate results if you apply these 3 principles to your prospecting telephone calls.

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